What a Media Kit Actually Contains, Piece by Piece

If you've read what to send when a producer asks, you know the pieces a media kit needs. This is the build guide: how to actually write each one so it works.

The positioning line

One sentence that tells a stranger what you create, for whom, and in what world. The formula that works: what you make, plus the flavor that makes it yours, plus who it's for. Write ten versions, cut the ones that sound like everyone else, keep the one that sounds like you on your best day. If your line could sit on another creator's kit without anyone noticing, it isn't done.

The audience snapshot

Platforms, follower counts, and the month you pulled the numbers — that last part is the professional move almost nobody makes. Numbers with a date read as honesty; numbers without one read as hope. If one platform is small, list it small or leave it off; never inflate, never round up past what a screenshot would prove. If you know real engagement patterns — what your audience actually responds to — one plain sentence about that is worth more than any vanity total.

The work selection

Three to five pieces, and the selection is the skill being judged. Pick for the recipient, not for yourself: a podcast booker cares that you can hold a conversation; a swim brand cares how you shoot in daylight; a venue cares how you carry a room. Rotate this section per opportunity — the kit is a living document, not a monument.

Collaborations

Only real ones. Name the brand or production, what you did, and when. No logos of companies that only ever sent you a discount code, and if the section would be empty, delete the section — a kit with four strong pieces beats a kit with five where one is padding.

The rate question

Two workable approaches. Listing rates filters fast and saves everyone time; saying rates on request keeps room to scope each deal. Either is professional. What isn't: dodging the money conversation entirely. Decide your approach before you send anything, so the question never catches you improvising. More on handling that conversation in the pricing talk.

Format and delivery

One page if possible, two at most. A link or a small PDF, never a heavy file. Named properly — your name in the filename, because their downloads folder is full of documents called mediakit final v2. And sent fast: the kit that arrives within the hour wins against the prettier one that arrives Thursday.

Build it once, keep it current, and the next "do you have a media kit?" becomes the easiest message you answer all week. The tools we're building at CB Pro are designed around exactly this — join the list below to hear when they open.

Want to check the finished version before you send it? Score your media kit against the ten essentials.